목 차

제1장 서론 ·········································3
제1절 연구 배경 및 목적 ··································3
1. 연구배경 ················································3
2. 연구목적 ················································5
제2절 연구 범위 및 방법 ··································6
1. 연구 범위 ···············································6
2. 연구 방법 ···············································6
3. 연구 수행절차 ···········································7

제2장 관광통계 기본개념 및 기준 ····················11
제1절 관광통계 국제기준 ·································11
1. 정의 및 유형 ···········································11
2. 관광통계 분류 기준 ······································15
제2절 관광통계 조사방법 ·································30
1. 방문객 통계 조사방법 ····································30
2. 관광지출 통계 조사방법 ··································36
제3절 해외사례 ··········································41
1. 펜실베니아 국유림 방문객 모니터링 프로그램 ···············41
2. 애팔래치아 트레일 방문객 조사 ···························42
3. 오하이오파일 주립공원 방문객 조사 ·······················43
4. 프레스크 아일 주립공원 방문객 조사 ······················44

 

제3장 관광통계 현황 및 실태 ························49
제1절 우리나라 관광통계 ·································49
1. 주요 관광통계 현황 ······································49
2. 지역 방문객 관광통계 ····································68
제2절 지역 관광 실태조사 ································76
1. 지역별 관광 실태조사 현황 ·······························76
2. 지역별 관광 실태조사 비교분석 ···························93
제3절 수원 관광통계 ·····································97
1. 수원시 주요 관광통계 현황 ·······························97
2. 수원 관광통계 현 실태 진단 ·····························133

 

제4장 수원 관광통계 개선을 위한 전문가 조사 ········147
제1절 조사설계 ········································147
1. 조사목적 ··············································147
2. 조사대상 ··············································147
3. 조사내용 및 방법 ······································150
제2절 조사결과 ········································151
1. 관광통계 일반 ·········································151
2. 수원 관광통계 현황 ····································156
3. 수원 관광통계 개선방안 ·································164

 

제5장 수원 관광통계 개선방안 ······················181
제1절 개요 ············································181
제2절 관광통계 품질 제고 방안 ··························184
제3절 관광통계 집계 개선 방안 ··························190
1. 관광객 통계 개선 방안 ··································190

2. 관광산업 통계 개선 방안 ································200
제4절 관광실태 파악을 위한 통계 조사 방안 ···············204
1. 수원 방문객 실태조사 실시 ······························204
2. 빅데이터 활용 방안 ····································216

 

제6장 결론 및 제언 ·······························229
제1절 요약 ············································229
제2절 정책제언 ········································234
참고문헌 ·········································239

 

부록 ·············································245

 

[부록 1] 관광통계 전담기구 도입 방안 ···················245
1. 관광통계 전담기구의 필요성 ·····························245
2. 관광통계 수행체계 개선 및 전담기구의 역할 ···············247
3. 관광통계 전담기구의 유형 ·······························251
4. 관광통계 전담기구의 인력구성 및 소요예산 ················253
5. 관광통계 전담기구 도입의 기대효과 ······················258

 

[부록 2] 전문가조사 설문지 ·····························259

 

[부록 3] 수원 방문객 실태조사 설문(안) ··················265