[국문요약]

수원은 화성을 기반으로 한 관광도시로서 많은 관광객들이 방문하고 있으나, 관광객 만족도 조사 결과 쇼핑만족도가 가장 낮은 것으로 나타나고 있다. 수원을 대표할 수 있는 음식으로 수원갈비, 통닭 등이 있으나 부피, 가격, 보존성 등의 문제로관광객들이 선물로 구입하기에는 한계가 있다. 따라서 경주 황남빵, 천안 호두과자 등과 같이 그 지역을 대표하는 먹거리 제품으로 손쉽게 사고, 선물로도 가져갈 수있는 지역특화 먹거리 관광 상품이 개발 되어야 한다.
옛 문헌에 의하면 수원 약과가 유명하였다고 전해지고 있으며, 이러한 수원 약과의 명성과 역사성을 재조명하고 이를 먹거리 관광 상품으로 개발하기 위해서는수원시와 약과 제조업자 및 학계 등 관계자들의 적극적 참여와 관심이 필요하다.
그리고 수원 약과 복원을 위해서는 무엇보다 고서에 나타난 수원 전통약과의레시피 복원과 함께 현대적 트렌드에 맞는 대중성을 갖춘 다양한 약과 제품 연구및 개발이 선행되어야 할 것이다.또한 수원 약과가 널리 알려질 수 있도록 다양한 언론 매체를 통한 홍보, 팸투어,수원시 축제 등 각종 행사 시 약과 시식 및 판매, 약과 만들기 체험, 전국 약과경연대회 개최 등 일반시민과 관광객들에게 널리 홍보될 수 있도록 많은 노력이 필요할 것이다.

 

 

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제1장․서 론·······················································1
제1절 연구의 배경 및 목적 ······································1
1. 연구의 배경 ···············································1
2. 연구의 목적 ···············································2
제2절 연구의 범위 및 방법 ······································2
1. 연구의 범위 ···············································2
2. 연구의 방법 ···············································2

제2장․수원과 약과의 상관성·······································3
제1절 약과(藥果, Yakgwa) 개요 ··································3
1. 약과 정의 ·················································3
2. 약과 재료 및 만드는 방법 ···································4
3. 약과 영양성분 ··············································8
4. 약과 관련 특허출원 현황 ···································10
5. 전통식품명인(한과류) 현황 ································11
제2절 ‘수원 약과’의 탄생과 문헌 고증 ····························13
1. 수원의 지리적 특징과 손님 접대의 중요성 ····················15
2. 유명해진 수원 약과와 고유 제조법의 형성 ····················18
3. 수원 약과와 용주사 약과의 관계 ····························22
4. 조선후기 조리서에 소개된 약과의 재료 및 조리방법 ···········25
5. 조선후기 조리서의 약과 제조법 원문 및 역문 자료 ············28

 

제3장․수원시 현황 및 간식용 관광 먹거리 사례조사··············37
제1절 수원시 현황 ·············································37
1. 대표 먹거리 현황 ··········································37
2. 수원시 특산품 및 관광기념품 현황 ··························38
3. 수원시전통식생활체험관 ····································39
4. 시사점 ···················································40
제2절 간식용 관광 먹거리 사례조사 ······························41
1. 지역 대표 간식용 관광 먹거리 ······························41
2. 지역 이미지 활용 사례 ·····································48
3. 지역 특산물 활용 사례 ·····································50
4. 간식용 관광 먹거리 정착요인 ·······························52

제4장․설문조사 및 간담회 분석···································53
제1절 설문조사 결과 ···········································53
1. 수원 관광객 실태조사 ······································53
2. 수원 약과 복원 관련 시민의견 조사 ·························54
제2절 약과 관련 시설 및 관계자 면담 ····························57
1. 한농식품 ·················································57
2. 화성한과 ·················································59
3. 한가원(한과문화박물관) ····································60
4. 시사점 ···················································61
제3절 약과 관련 관계자 간담회 ··································62
1. 간담회 개요 ··············································62
2. 주요내용 ················································62
3. 시사점 ··················································65

 

제5장․수원 약과 복원 방안·······································67
제1절 생산 방안 ···············································67
1. 1안 : 사회적 경제조직 등 활용 ·····························67
2. 2안 : 노인 일자리 창출사업 ································73
3. 3안 : 공모 사업 추진 ······································75
4. 4안 : 주문자 상표 부착방식(OEM) ··························75
제2절 홍보마케팅 방안 ·········································76
1. 각종 홍보매체 활용 홍보 ···································76
2. 홍보물 제작․배포 ··········································77
3. 축제․이벤트 신규 개발 및 연계 추진 ·························78
4. 수원 약과 만들기 체험프로그램 운영 ························78
제3절 제언 ····················································78