목 차
Part.Ⅰ 수원 화성 사용 가치 분석
제1장 서론 ·········································5
제1절 연구배경 및 목적 ··································5
제2절 연구 방법 및 범위 ·································7
1. 연구 방법 ···············································7
2. 연구 범위 ···············································7
제2장 문화유산 관람료 ····························11
제1절 문화유산 관람료 현황 및 추이 ·····················11
1. 국내 문화유산 관람료 ··································11
2. 해외 문화유산 관람료 ··································14
제2절 국내 문화유산 관람 정책 및 활용 ··················18
1. 문화유산 관람 정책 ····································18
2. 문화유산 활용 사업 ····································20
제3장 경제적 가치 평가 ···························25
제1절 조건부가치추정법 ·································25
제2절 문화유산에 대한 경제적 가치 평가 ·················28
1. 문화유산의 경제적 가치 평가 ···························28
2. 문화유산의 경제적 가치 측정방법 선행연구 ··············30
3. 문화유산의 역사·문화적/관광자원적 가치 ·················34

제4장 분석결과 ···································39
제1절 설문조사 개요 ····································39
1. 조사 범위 ·············································39
2. 조사방법 ··············································41
3. CVM 조사문항 설계 ····································43
제2절 분석결과 ·········································48
1. 조사결과 ··············································48
2. CVM 분석결과 ·········································51
제5장 정책적 제언 ································57
제1절 시사점 ···········································57
제2절 정책적 제언 ······································59
Part.Ⅱ 수원 관광시장 세분화
제1장 서론 ·······································65
제1절 연구배경 및 목적 ·································65
제2절 연구 범위 및 방법 ································67
1. 연구 범위 ·············································67
2. 연구 방법 ·············································68
제2장 여행동기 ···································73
제1절 여행동기 ·········································73
제2절 여행경력 이론 ····································76

제3장 관광객 특성과 시장세분화 ···················83
제1절 관광객의 개념과 특성 ·····························83
1. 일반관광객 ············································83
2. 문화관광객 ············································85
3. 유산관광객 ············································88
제2절 시장세분화 ·······································90
제4장 분석결과 ···································97
제1절 설문 구성 및 분석 방법 ···························97
제2절 군집분석 ········································100
1. 수원 방문객 ··········································100
2. 역사·문화관광객 ·······································118
3. 종합분석 ·············································137
제5장 정책적 제언 ·······························157
제1절 수원 관광시장 구분 및 활성화 방안 ···············157
1. 일반관광객 시장 ······································159
2. 문화관광객 시장 ······································161
3. 유산관광객 시장 ······································164
제2절 ‘2016 수원화성 방문의 해’ 프로그램 활용 ·········167
참고문헌 ········································173